Sponsorship
Deceuninck as new co-sponsor of the Pro Team Alpecin – Fenix
Hooglede-Gits, 30 November 2021 – Deceuninck proudly announces that it has struck a sponsorship deal with the Alpecin – Fenix cycling team starting from 2022. With this new engagement Deceuninck confirms its strong believe in the power of cycling. Next to becoming co-sponsor of the men’s pro cycling team, Deceuninck will also sponsor the team its mountainbike, cyclocross and women’s elite cycling team. Supporting the women’s cycling sport and female athletes to further develop their professional careers perfectly fits with the Deceuninck core values of diversity and gender equality.
Starting from January 2022 onwards Deceuninck teams up with the Alpecin – Fenix team run by Philip and Christoph Roodhooft. Headed by Mathieu van der Poel, the team primarily focusses on success in the spring classics. Yet, with sprinters as Jasper Philipsen and Tim Merlier, the team also aspires stage wins in the Grand Tours. They will also bring high valued exposure via cyclocross and moutainbike disciplines. Until the end of 2021 Deceuninck remains main sponsor of the Wolfpack. Deceuninck would like to thank the Wolfpack for their inspiring spirit and incredible moments during the past 3 years.
Francis Van Eeckhout, CEO Deceuninck Group, responds: “I’m very delighted to communicate this partnership with Alpecin – Fenix. Supporting both young talent and enforce female cycling are two values which we both hold in very high esteem. Personally, I look forward to the spring classics and especially the Tour of Flanders. We believe that, in close collaboration with the team Alpecin – Fenix, our brand will stand out all season long.”
Philip Roodhooft, General Manager Alpecin – Fenix: “We’re delighted to partner up with Deceuninck. We have known an explosive growth over the past few years but we’re far from being at the end of this journey. Getting Deceuninck on board, alongside our current partners, will give us the means to confirm our current level and, at the same time, further develop and materialize our future ambitions. As a Belgian multinational they understand our continuous pursuit of perfection and ambition. So, I’m sure that this sponsor match we will excel together.”
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