Deceuninck has published a White Paper highlighting the findings of exclusive consumer research on homeowner attitudes to sustainability.
The Sustainability White Paper, is available to download at https://www.deceuninck.co.uk/en-gb/sustainability-whitepaper .
It draws on an independent research study by leading consumer research company, YouGov. This explores homeowner attitudes to sustainability in the window and door industry and highlights a number of opportunities to add margin by going green.
Rob McGlennon, Managing Director, Deceuninck, said: “Sustainability, particularly energy efficiency and carbon reduction, has become even more important to homeowners.
“Our research shows that homeowners are prepared to pay a premium for products which they see as being more sustainable or, particularly in the context of rising energy prices, which will help them reduce their bills.
“As the market re-sets post-COVID, as an industry we need to be pushing sustainability and the energy efficiency message in the same way as we do colour. It’s a massive opportunity to drive up margin at a time when volume is reduced.”
Deceuninck has committed to reduce carbon emissions from its 2021 baseline by 60% by 2030 and as a minimum 95% by 2030 as part of its journey to Net Zero by 2050.
This is being delivered through a new sustainability strategy including operational efficiencies, renewable energy sourcing and production, sourcing of bio-based PVC, as part of its commitment to corporate climate action framework, Science Based Targets.
As part of this strategy Deceuninck has invested more than €15million in one of the world’s most advanced recycling and compounding facilities to create the capacity to reprocess up to 45,000 tonnes of post-consumer and post-manufacturing PVC-U per year.
In real terms this gives us the capacity to prevent more than three million windows from going to landfill annually.
Encompassing the largest dry blending facility in Europe, our operation is fully integrated with our main manufacturing facility, connecting process, while reducing CO2 emissions by 90,000 tonnes compared to virgin feedstocks. It also delivers a 90% energy saving.
“Energy efficiency, sustainability – they’re important right now, but are going to be even more important going forward”, continued Rob. “Our research shows us that it’s going to be pivotal and as an industry, we need to do so much more, systems companies, fabricators and installers.”