News 2022

Energy Calculator from Deceuninck drives sales of energy efficient windows

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Deceuninck has developed a unique sales tool that leverages the current interest in energy efficiency and sustainability, and supports window companies as they sell modern thermally efficient products in a contracting market.

Hosted on Deceuninck UK’s home page, the Energy Calculator powerfully demonstrates how replacing old windows can save homeowners money while reducing their carbon footprint.

“We’ve seen enquiries slow in this final quarter of 2022, as the cost-of-living crisis started to bite,” Deceuninck’s MD Rob McGlennon said. “While this has put a dampener on volume products, we’ve actually seen sales of high-end energy-efficient products increase as the more affluent homeowners invest in the energy efficiency of their homes.”

The government has vowed to protect domestic energy bills during the 2022/23 winter period, but this is only expected to last until April 2023. This has created a small window of opportunity for homeowners to bring forward home improvement plans that will mitigate against the anticipated increased energy costs.

“These homeowners are looking for improved aesthetics and increased security, but as energy prices have gone through the roof, these have dropped behind energy efficiency as key features,” Rob says. “It is vital that we act on this trend, and give our customers, and their customers, the support they need to deliver the energy efficiency message and drive sales.”

According to the Energy Calculator, owners of a detached house on mains gas will save just over £18K in ten years if they upgrade from single-glazed wooden windows to triple-glazed Heritage 2800 from Deceuninck. They will also save almost 28 tons on emitted carbon.

Even replacing existing PVC-U double-glazed windows with Traditional 2500 double-glazed windows from Deceuninck in a similar property will save the homeowner more than £6,500 over ten years, and more than 10 tons of carbon.

“These are compelling figures and should make the case for home improvements as energy bills increase,” Rob said. “The calculator clearly demonstrates that homeowners will see a tangible payback on their investments as those savings are realised.”

At the start of 2022, an independent survey commissioned by Deceuninck and conducted by YouGov, found that 63% of homeowners would be more likely to purchase home improvements, which they saw as being more ‘sustainable’.

Specifically, more than two-thirds of UK homeowners (68%) would choose windows and doors with a higher recycled content over and above products that don’t contain recycled content (or which did so at lower levels), and 38% would be prepared to pay more for home improvement products that had higher recycled content and reduced impact on the environment.

“Demonstrating that new energy efficient windows can reduce your impact on the environment, is a strong proposition for many homeowners,” Rob said. “It is even more significant when we can support it with our €15million investment in an advanced PVC-U recycling and compounding facility.”

The new site in Belgium gives Deceuninck the capability to reprocess up to 45,000 tonnes of post-consumer and post-manufacturing PVC-U per year, which is the equivalent of preventing three million windows from going to landfill annually. Use of recycled material also reduces CO2 emissions by 90,000 tonnes when compared to virgin feedstocks, as well as a 90% energy saving.

“There has never been a better time to sell energy efficient and sustainable windows,” Rob said. “And there’s never been a better time to partner with a supplier that can help you on that journey.”

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