Window fabricator, Everglade Windows, has said that its recent move to Deceuninck has ‘opened installers’ eyes’ to the possibilities offered by high performance PVC-U.
Having been with its previous systems company for 25 years, Everglade Windows added that it could see the huge potential in PVC-U flush sash windows and began looking for a partner to meet this demand. “Initially, we just wanted a flush system to complement our existing offering,” said Director, Jay Patel. “But when we started talking to Deceuninck we saw it had an equally great range of other products – and we realised we could do everything with one system.”
Branded as One Collection, the Deceuninck system has taken some of Everglade Windows’ long-standing customers by surprise. “A while ago, some customers were looking at a smooth grey matt window and thought it was aluminium! Their eye was drawn to how nice it was aesthetically,” explained Jay. “With One Collection, Everglade Windows offers a product that can hold its own with aluminium. A lot of our customers’ customers would normally turn their nose up at PVC-U, but they love One Collection. It has opened installers’ eyes to the possibilities of PVC-U.”
Deceuninck Sales Director, Chris Jones, said: “Everglade Windows’ customers are very discerning and won’t settle for anything less than the very best quality and range of products. They know flush sash and colour are selling windows so our 30 colourways from stock is a big advantage. One Collection has attracted many new installers to Everglade Windows and has helped them retain and grow existing customers.”
Jay concluded: “Before One Collection we found colour orders difficult to service. Now, we confidently sell colour and our customers promote it to homeowners because they know they can get it quickly and easily. As a result, colour sales are increasing month on month.”