News 2018

#ColourEnabled lifts Deceuninck sales 12% year-on-year

Deceuninck’s sales are 12% up on this time last year. The first quarter of 2018 is ahead of budget and further strong growth is expected.

The strong sales performance is put down to Deceuninck’s lead on colour, as well as the sharply increasing popularity of its award-winning Heritage Flush Sash.

Rob McGlennon, Managing Director Deceuninck UK & Ireland says: “Our sales are strong because our fabricators’ sales are strong, and colour is a profitable and fast-growing sector of the market.

“Because Deceuninck is #ColourEnabled – and most Flush Sash windows are colour – Deceuninck fabricators and installers are uniquely able to increase their colour sales. Six of our top fabricators’ sales are over 50% colour.

“We’ve invested heavily in becoming colour-enabled, and now have a world-class foiling team and plant, and a 140,000 square foot warehouse that stocks 26 colourways in big volumes. So Deceuninck fabricators get what they ordered on time and in full, avoiding the delays and disappointments that hold other fabricators back. Colour is 52% of our sales, and we expect it to hit 60% by the end of the year.”

The sustained popularity of Deceuninck’s Heritage Window Collection, including Chamfered 2500 and Sculptured 2800, also contributed to the growth.

Fabricators and installers who want to become #ColourEnabled should call today on 01249 816 969, follow @DeceuninckUK and visit www.deceuninck.co.uk.