News 2017

Unrivalled marketing support with Deceuninck

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When it comes to products from Deceuninck, quality is a given. The new Heritage Window Collection not only offers a range of elegant, technologically advanced timber-alternative windows and doors, it also comes with a fully comprehensive marketing support package to ignite any homeowner’s imagination.

“We all know when it comes to retail it’s about creating desire and being able to match an aspiration,” comments Deceuninck’s Rob McGlennon. “Timber holds emotional attachment, especially in an older property, and that’s before you even think about planning and conservation restraints. However, the performance of PVC-U as a material can’t be matched and with ‘timber-alternative’ the current industry buzzword, the Heritage Window Collection is set to realign those aspirations.

“The new Heritage Window Collection comprises of heritage flush, sculptured and chamfered sash windows and doors, that fit perfectly in any property from modern townhouse to country cottage. And to help you sell them? We’ve invested heavily in an unrivalled marketing support package that will support pull through sales along the supply chain, especially for installers.

“For tech-savvy retailers, we have a dedicated website which includes the facility to download a PDF of our luxury 44-page brochure and contains some stunning imagery. To enhance showrooms, we’ve invested in a bespoke POS stand that can showcase up to 4 Heritage windows in any colour. This is in addition to a beautifully designed pull up banner for smaller showrooms that sits perfectly next to colour swatches and the luxury brochure. For consumer lead generation campaigns, we have designed mailers and postcards which can be overprinted and personally branded.

“If you’re keen to find out more or to see for yourself just how good The Heritage Window Collection and its associated marketing support is, we’d be delighted to arrange a visit for you to our Calne head-quarters. Contact Carol Hearn on 01249 816969 to find out more.”